Stories

Go behind the scenes with Jeff Mahony as he shares the vision and strategy that fueled NEFT Vodka’s rise. From innovative design to global expansion, discover the entrepreneurial spirit and leadership driving our award-winning brand forward.

Explore the blueprint behind NEFT Vodka’s rapid international ascent. From securing top-tier distribution to maintaining uncompromising Austrian quality at scale, see how we’re redefining the global spirits landscape and raising the bar for growth.

Branding is more than a logo—it’s a narrative. Join Jeff Mahony for an in-depth conversation on how NEFT Vodka weaves heritage, innovation, and the iconic black barrel into a compelling story that resonates with spirits enthusiasts worldwide.

Elevate your home bar with expert insights from NEFT’s Master Mixologist, Luke Barr. Discover how to select the perfect beans and master creative infusions to craft rich, balanced coffee cocktails that highlight the smooth, ultra-premium character of our Austrian vodka.

Success in the spirits industry requires more than just a premium product—it demands a fearless approach to leadership. Join NEFT Vodka CEO Jeff Mahony as he breaks down the essential lessons of his journey, from trusting your gut and embracing calculated risks to the art of using storytelling to build a deep, lasting connection with consumers.

The NEFT black barrel is more than unique packaging. It is functional and protective, preserving the quality of our premium....

NEFT Vodka was created with a passion for honoring tradition while also looking ahead. Inspired by the rich history of Rus....

Experience the high-octane fusion of Austrian precision and Formula 1 energy. As the official partner of the Visa Cash App Racing Bulls, NEFT Vodka took over Miami’s biggest motorsport weekend with exclusive trackside activations, city-wide retail takeovers, and a presence that reflects our shared commitment to innovation and premium performance.

Discover why NEFT continues to dominate the leaderboard in the 2025 rankings of the world’s finest spirits. From its ultra-smooth Austrian alpine water profile to the iconic sustainable barrel, see how our premium vodka stands out among the top 20 for its unparalleled quality and innovative design.

Another milestone for the barrel. VinePair, one of the industry’s most respected voices, has officially recognized NEFT Vodka as one of the standout spirits of 2025. Explore what makes our Austrian-crafted vodka a critic’s favorite, from its clean, mineral-rich profile to its trailblazing sustainable packaging.

The secret is out. Newsweek has officially named NEFT Vodka a top pick for its Secret Santa Gift Guide, highlighting our iconic black barrel as the ultimate gift for spirits lovers. Whether for a holiday exchange or a premium surprise, discover why our award-winning Austrian vodka is the season's most stylish and functional standout.

Tune in to The Chris Benton Show for an exclusive look at the innovation behind NEFT Vodka. From the engineering of our shatterproof barrel to the pure alpine ingredients that define our taste, discover the story of how we’re disrupting the traditional spirits market one pour at a time.

Celebrate Independence Day with a premium twist. Explore our curated selection of Fourth of July cocktails, designed to bring a refreshingly bold energy to your holiday festivities. From vibrant seasonal flavors to crisp alpine purity, discover how NEFT Vodka serves as the perfect base for your ultimate summer celebration.

From vibrant seasonal flavors to crisp alpine purity, discover how NEFT Vodka serves as the perfect base for your ultimate summer celebration.

Step into Westwood’s most talked-about culinary destination. Discover why Wolfsglen has become Los Angeles’ premier spot for foodies, where sophisticated design meets a bold, curated menu—and see how NEFT Vodka elevates the experience at the heart of LA’s vibrant dining scene.

Volume 14 Issue 1 of Chilled Magazine explores top industry trends, featuring NEFT Vodka’s Austrian craftsmanship, non-GMO rye, and iconic barrel design favored by bartenders. The issue highlights the brand's position within the ultra-premium spirits market. Learn more at Chilled Magazine.

Curated for those with a taste for the finer things, our feature in "Precious Cargo" places NEFT Vodka alongside the world’s most exquisite books and beauty essentials. Discover why our award-winning Austrian vodka is considered a must-have luxury, blending artistic design with the pure, crisp character of the Alps.

Celebrate the spirit of equality and the power of community. "Merchants of Pride" highlights NEFT Vodka’s commitment to diversity, featuring our limited-edition Pride barrel and our partnerships with organizations like Project Angel Food to support and uplift the LGBTQ+ community.

A partnership built on precision, speed, and shared values. Celebrate the long-term alliance between NEFT Vodka and the Visa Cash App Racing Bulls as we toast to a future of innovation. Discover how Austrian engineering meets high-performance racing to redefine excellence both on and off the track.

Precision meets performance as NEFT Vodka and the Visa Cash App Racing Bulls officially join forces. This partnership unites two brands driven by Austrian heritage and a relentless pursuit of innovation, setting the stage for a new era of high-octane excellence on the global Formula 1 stage.

A new era of high-speed precision begins. NEFT Vodka is proud to officially become a partner of the Visa Cash App Racing Bulls, bringing our award-winning Austrian craft to the world of Formula 1. Discover how we’re joining forces to push the boundaries of performance, innovation, and taste on the global racing circuit.

The race for excellence continues. The Visa Cash App Racing Bulls have signed a new multi-year deal with NEFT Vodka, solidifying a partnership rooted in technical precision and bold ambition. Join us as we accelerate together, bringing the premium taste of Austria to the world’s most elite racing fans.